How to use YouTube Advertising to grow your business?

In-Stream ads are short video messages that appear at the start or end of other YouTube video contents and also in Google’s display network videos, games, and applications. This kind of ads can be less than 3 minutes in length and routes directly to the website when clicked on the actual display of the advertisement. This is an advanced way to boost YouTube channel subscribers through the continuous generation of new video content in the specified ad format.

In-display ads are the suggested videos that appear on the YouTube homepage, or as recommended or related videos in YouTube search listings. The length of discovery ads is not limited and the display ad headline has a maximum limit of 25 characters with 35 characters maximum for each description. When clicked on the video thumbnail, it routes to the video and when clicked on CTA overlays, it routes directly to the website.

In-search ads appear at the top of the search results page when users search for keywords that you select. In-slate ads are commercials that play before or in the middle of longer videos.

2. Non-Skippable ads

These ads force people to watch and are 15-20 seconds long. There are two kinds of non-skippable YouTube ads: Pre-roll ads and Mid-roll ads.

Pre-roll ads appear before a video plays and Mid-roll ads appear at the halfway of a video.

Non-skippable ads are viable for the expansion of brand exposure to specific target markets. They are paid for on a cost-per-mille (CPM) structure with control over the ad promotion spends.

3. Bumper ads

Bumper ads are a kind of non-skippable ads that lasts a maximum of six seconds. They are paid for on a CPM basis and usually appear at the end of YouTube videos. Bumper ads are perfect to target mobile users and can be used to recycle long contents.

How to set up and launch a video advertising campaign on YouTube

Once after creating a marketing video, you can set up your advertising campaign with Google Adwords account.

  • 1. On the main toolbar, click +Campaign button. Select the ‘Video’ option as the campaign type from the drop-down menu.
  • 2. Enter the name of your campaign and select any type of ‘video ad format’. It is advisable to choose ‘In-stream or video discovery ads’ option so that your video ad will be in TrueView format.
  • 3. Set the budget per day and choose one from two of the delivery methods shown.Standard delivery shows ads evenly during the day and accelerated ads can drive views more quickly.
  • 4. Choose the networks where you want to display your ads. The option ‘YouTube Search’ can make your video ad to appear in search results and also in YouTube channel pages, video pages, and home page. The option ‘YouTube Videos’ can make your video ad to appear before or in the middle of videos shown across the Google Display Network.Separate campaigns should be created for YouTube Search and YouTube Videos to track and monitor the performance metrics in a better way.
  • 5. Select the location of users whom you want to show your ads. Also, options are available for excluding certain locations.
  • 6. Define device, carrier, and operating system with Adwords for advanced targeting. This option can be used for mobile application ads and also you can increase or decrease your bid based on the users watching ads in mobile devices.
  • 7. Set begin and end dates of your campaign, create a custom schedule, and control the daily views and impressions for users with the advanced settings option.
  • 8. Name your ad group; insert the YouTube link to run the video ad. Choose whether you want this ad to run as an in-stream ad or an in-display ad.
  • 9. Define the maximum price that you will pay for each view and the audience you would like to show the video.
  • 10. You can also target individuals by topics, keywords, or websites where you would like your video ad to appear.
  • 11. Finally, link your Adwords account to the YouTube channel where the video is hosted and click “Finish” to start running your video ad campaign.

YouTube offers different ways to advertisers for reaching potential customers: demographics and topics, keyword contextual targeting, custom affinity and in-market audiences, and re-marketing.

A typical video ad on YouTube runs between $0.10 – $0.30 per view, depending on the quality and targeting of the video.

The benefits of running video ads on YouTube are:

  • Engage and connect with the audience easily
  • Reach the right audience
  • Create a video ad campaign within minutes
  • Track viewers using Analytics

Get started with YouTube Ads from AES Technologies to reach the valuable prospects of your business.

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