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In-Stream ads are short video messages that appear at the start or end of other YouTube video contents and also in Google’s display network videos, games, and applications. This kind of ads can be less than 3 minutes in length and routes directly to the website when clicked on the actual display of the advertisement. This is an advanced way to boost YouTube channel subscribers through the continuous generation of new video content in the specified ad format.
In-display ads are the suggested videos that appear on the YouTube homepage, or as recommended or related videos in YouTube search listings. The length of discovery ads is not limited and the display ad headline has a maximum limit of 25 characters with 35 characters maximum for each description. When clicked on the video thumbnail, it routes to the video and when clicked on CTA overlays, it routes directly to the website.
In-search ads appear at the top of the search results page when users search for keywords that you select. In-slate ads are commercials that play before or in the middle of longer videos.
2. Non-Skippable ads
These ads force people to watch and are 15-20 seconds long. There are two kinds of non-skippable YouTube ads: Pre-roll ads and Mid-roll ads.
Pre-roll ads appear before a video plays and Mid-roll ads appear at the halfway of a video.
Non-skippable ads are viable for the expansion of brand exposure to specific target markets. They are paid for on a cost-per-mille (CPM) structure with control over the ad promotion spends.
3. Bumper ads
Bumper ads are a kind of non-skippable ads that lasts a maximum of six seconds. They are paid for on a CPM basis and usually appear at the end of YouTube videos. Bumper ads are perfect to target mobile users and can be used to recycle long contents.
How to set up and launch a video advertising campaign on YouTube
Once after creating a marketing video, you can set up your advertising campaign with Google Adwords account.
YouTube offers different ways to advertisers for reaching potential customers: demographics and topics, keyword contextual targeting, custom affinity and in-market audiences, and re-marketing.
A typical video ad on YouTube runs between $0.10 – $0.30 per view, depending on the quality and targeting of the video.
The benefits of running video ads on YouTube are:
Get started with YouTube Ads from AES Technologies to reach the valuable prospects of your business.