In today’s virtual competitive world, one of the most cost-effective methods used in digital marketing is social media promotions that help in increasing business visibility and reaching targeted audiences easily. Generally, implementation of social media strategies can hugely improve customer engagement that can drastically promote brand awareness of products and services.
Social media marketing is an effective way to gain website traffic through social media platforms. SMM is a form of internet marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals of a business. Social media optimization (SMO) is a part of SEO, where social media communities and networking sites are used to build brand recognition for a product and boost website rankings. SMO process can optimize websites to make it more sociable and keep brand messaging regular across all platforms, improve traffic from organic search and social sites, as well as manage the online presence of a business.
Some of the tools used in social media marketing are Agorapulse Barometer, Twitter Analytics, Agorapulse Timeline Contest, Headline analyzer, Facebook Ads Compass, Tagboard, Canva, Easel.ly, Bitly.
Promoting a product using social networking sites
The use of social media sites such as Facebook, Twitter, and LinkedIn have drastically increased in recent days and it is necessary to add these networking sites for promoting a product or a service. Traditional marketing and advertising methods are already outdated and it is high time to use social networking sites to reach a huge number of people.
Here are some of the Social Media Optimization strategies that can be followed to boost your website rankings in search results.
The most commonly used SMO strategy – YouTube Advertising
According to statistics, “300 hours of video are uploaded to YouTube every minute. Nearly 5 billion videos are watched on YouTube each day.”
YouTube works in 80 different languages and about 1.9 billion active logged-in users visit YouTube every month. This is a massive opportunity for marketers and small business owners for their product and services promotions. YouTube is the second biggest search engine in the world and a powerful social media platform used by advertisers to reach their potential customers in minutes. People place ads on YouTube to attract the right audience and increase brand awareness. Nowadays, YouTube online video advertising campaigns have become an efficient form of media advertising and can comprehensively enhance product promotions.
Many successful brands use YouTube Marketing Strategies to increase ad exposure through social media sharing. It is a great option to engage with various audiences and provide real-time insights about views.
Categories in YouTube ads
1. Skippable ads (Also known as TrueView ads)
These ads appear at the beginning of YouTube videos that don’t force people to watch. TrueView ads are flexible as it helps you to advertise your products and services with demos, video testimonials, and how-to videos. TrueView ads are pay-per-click (PPC) ads that are one of the cost-effective methods of advertising to reach the broadest range of suitable audience.
TrueView ads can be skipped after five seconds and are offered in four different types: In-stream ads, In-display ads (Discovery ads), In-search ads, and In-slate ads.
In-Stream ads are short video messages that appear at the start or end of other YouTube video contents and also in Google’s display network videos, games, and applications. This kind of ads can be less than 3 minutes in length and routes directly to the website when clicked on the actual display of the advertisement. This is an advanced way to boost YouTube channel subscribers through the continuous generation of new video content in the specified ad format.
In-display ads are the suggested videos that appear on the YouTube homepage, or as recommended or related videos in YouTube search listings. The length of discovery ads is not limited and the display ad headline has a maximum limit of 25 characters with 35 characters maximum for each description. When clicked on the video thumbnail, it routes to the video and when clicked on CTA overlays, it routes directly to the website.
In-search ads appear at the top of the search results page when users search for keywords that you select. In-slate ads are commercials that play before or in the middle of longer videos.
2. Non-Skippable ads
These ads force people to watch and are 15-20 seconds long. There are two kinds of non-skippable YouTube ads: Pre-roll ads and Mid-roll ads.
Pre-roll ads appear before a video plays and Mid-roll ads appear at the halfway of a video.
Non-skippable ads are viable for the expansion of brand exposure to specific target markets. They are paid for on a cost-per-mille (CPM) structure with control over the ad promotion spends.
3. Bumper ads
Bumper ads are a kind of non-skippable ads that lasts a maximum of six seconds. They are paid for on a CPM basis and usually appear at the end of YouTube videos. Bumper ads are perfect to target mobile users and can be used to recycle long contents.
How to set up and launch a video advertising campaign on YouTube
Once after creating a marketing video, you can set up your advertising campaign with Google Adwords account.
YouTube offers different ways to advertisers for reaching potential customers: demographics and topics, keyword contextual targeting, custom affinity and in-market audiences, and re-marketing.
A typical video ad on YouTube runs between $0.10 – $0.30 per view, depending on the quality and targeting of the video.
The benefits of running video ads on YouTube are:
Get started with YouTube Ads from AES Technologies to reach the valuable prospects of your business.
