Unlike traditional stores, online shoppers do not have access to the product they are looking to purchase. Hence, we have to provide as much information required to convince the shopper. The product description should:
Display your products with high-quality images from multiple perspectives. Videos are also effective for highlighting product details and features.
Make your customers feel your business is legitimate. Adding online trust indicators such as credit card and SSL logos on your homepage greatly increases customer confidence. It’s also valuable to provide Terms and Conditions, Privacy Policy, FAQs, and Shipping and Returns pages.
Do not forget the saying “Trust is hard to build and easy to lose.”
