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Why use Mobile Commerce (m-commerce) for businesses? Mobility Solutions

Why use Mobile Commerce (m-commerce) for businesses?

  • September 19, 2019
  • 10min read
  • The popularity of mobile internet has taken a tremendous leap in recent days. Hence, it is highly essential to provide mobile-friendly shopping experiences to customers to achieve the desired sales results in businesses. With the growth of advanced technologies in social media evolution and mobile development, access to online shopping platforms is made convenient for users to buy desired products.

    Mobile commerce is a next-generation form of eCommerce that is eventually growing at a faster rate in the global market. Now, let’s take a look at what is m-commerce, how is it helpful, and the need for businesses to invest in it.

What is M-commerce?

In simple words, Mobile Commerce is defined as the online commercial transactions made via wireless handheld electronic devices like tablets and smartphones. It is defined as “a retail outlet in your customer’s pocket”. M-Commerce is not a separate entity from e-commerce; instead, it’s a specific sub-group of eCommerce transactions that well-suits the smaller screen sizes with personalized business shopping experiences.

Go through some of the remarkable statistics on m-commerce:

  • 34.5% of all US eCommerce sales are made by smartphones in 2019.
  • There are 5.1 billion distinctive mobile users.
  • 49% of customers use mobile phones for shopping.
  • More than 61 million people in the US use mobile payments.
  • In the United States, the pages viewed on smartphones are around 6% more than desktop.

Mobile phone users are increasing significantly; so business websites should be designed to work efficiently on a mobile browser as well. If it is a mobile application, it must have all the features of the respective stores so that an individual can make a purchase directly. M-commerce examples include digital wallets, in-app purchasing, virtual marketplace apps, and mobile banking.

Why is M-commerce important?

Mobile Commerce can be used to drive potential customers for a business. ECommerce businesses, either large or small, find mobile applications as a useful tool to market their brands. There are numerous benefits of using mobile commerce. Some of them are discussed below:

  • 01

    M-commerce increases mobile internet users

    The major reason is that people owning smartphones and tablets are connected to the internet using these devices.

  • 02

    M-commerce improves traditional sales

    The best way to make the customers buy from your retail stores is through mobile-friendly web designs. M-commerce helps to increase conversion rates, generate retail sales, and optimize average order value on purchases.

  • 03

    Mobile-friendly websites increase visitors

    The more the mobile-friendliness of websites, the more the number of incoming visitors. The website visitors can generate leads and improve sales.

  • 04

    M-commerce provides round-the-clock visibility

    When businesses build a mobile application, it enables brands to acquire global exposure and endorsement. Also, it acts as a constant reminder as the logo of the application is visible anytime on the main screens of the potential customers in different parts of the world.

Some of the other advantages of using mobile commerce:

  • Better customer experience
  • Faster purchases
  • Direct customer communication
  • Personalized contents based on shopping patterns and individual preferences
  • In-depth analytics
  • Less cost with improved productivity
  • Store navigation and geolocation

Why business should opt for m-commerce?

The onboarding of an eCommerce mobile application starts with a simple registration process. Next, the product images and descriptions in your mobile application or website should be optimized. The checkout process on the application must be short and payment gateways should have maximum payment options. Enter an analytics tracker and provide customer support services that aid mobile-based platforms.

It is important to understand and identify the evolving industry needs and gain insights about competitor campaigns along with traffic sources for a successful affiliate marketing strategy. Some of the tools used in affiliate marketing are AdSpy, Voluum, BeMob, Binom, RedTrack, AdsBridge, Thrivetracker, SiteGround, and more.

Nowadays, m-commerce has become the most preferred mode of shopping for potential customers. Facts state that 33% of eCommerce is derived from mobile commerce. The reasons why mobile commerce is crucial for businesses:

  • Portability
  • Accessibility
  • Increased payment options
  • New market research and access to important purchase data

Biggest Trends in M-Commerce

Here are the 4 latest mobile commerce trends that dominate the industry:

  • 01

    Omni-channel experiences

    The planned m-commerce strategies should be omni-channel so that customers can get seamless shopping experiences across various channels.

  • 02

    Mobile Chatbots

    ECommerce businesses must opt for chatbots in their mobile websites and applications that work on Natural Language Processing (NLP) to provide advanced and conversational experiences to buyers.

  • 03

    Proximity Marketing

    Proximity marketing is used to target people within a particular radius through the creation of ‘beacons’ – small devices that can send Bluetooth signals to mobile devices of nearby customers who have downloaded your application.

  • 04

    Faster one-page checkouts

    67% of consumers confess going to ‘digital window shopping’ for entertainment and in those, 77% make purchases based on the needs.

    One-click checkouts and digital wallets have improved mobile conversions by up to 10% as it gives a more convenient mobile experience.


Traditional eCommerce purchases are dead! Stay ahead of your competitors; make mobile-friendly business ventures. Harness the power of mobile commerce and mobile applications as it continues to expand daily. Invest in a unique stack of m-commerce techniques that can interact between any chosen channels seamlessly.

AES Technologies offers out-of-the-box m-commerce solutions to build engaging websites with cross-platform support and pixel-perfect designs.

Get in touch with us to know more!!

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