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2) Build Targeted Email lists
It is important to define your goals before you plan an email marketing strategy. Some of the most common email marketing goals include:
The most successful email marketing campaigns begin with an email list full of qualified leads. The best method to build a targeted email list is to convert the website visitors into subscribers.
3) Segment and examine the email lists
Email list segmentation enables businesses to target their consumers based on personal preferences. Segmentation is the core tactic of a successful email marketing strategy. By creating segments in email lists, you will be able to customize the communication needs and increase customer retention rates.
Segmentation can be made based on the following relevant parameters: demographics, user behavior and engagement, buying frequency, and life-cycle stages of users. Also, it is essential to distinguish the different types of email that you can send. The three key email types are promotional emails, transactional emails, and relational emails.
4) Personalize each email
Personalized emails are more successful than generic emails. When a unique experience is created to a customer or a prospect, it means that your email marketing works fantastic. With the power of personalization, businesses can improve their reputation and spread brand awareness.
According to a study conducted by Campaign Monitor, emails that have personalized subject lines have a 26% more chance to get opened compared to emails that have non-personalized subject lines. Segmenting your audience based on their interests will boost your click-through-rates (CTR) by up to 50%.
5) Create amazing subject lines
The initial point of a successful email marketing campaign is the compelling subject line, which plays a vital role in making people open and click your emails. An eye-catching subject line can grab the attention of the readers hence adding the names of the recipients in subject lines can provoke the curiosity of your customers and make positive impressions.
6) Use attractive designs
A beautiful and attractive email design matters in a successful campaign that helps to drive business conversions. An email should be designed with a responsive template as more number of users are reading emails on mobile devices.
Most good-looking emails contain more text than images. Also, use vertical layouts with ample white spaces for creating compelling designs.
7) Test and schedule your emails
Through A/B testing, you can figure out the best performing and highly responsive email templates. Test different versions of your design, email content, and subject lines before sending them. Experiment the font colors, sizes, and various call-to-action (CTA) buttons. To improve your overall email marketing strategies, track and analyze CTR, bounce rate, and open rate of the website.
Send emails on a set schedule that helps you to stay in touch with your customers. One of the best ways is to finalize an email schedule before you send the first email. Decide the frequency and timing of the emails based on your campaign objectives.
Automate your email marketing campaigns to follow up with your customers regularly. Leverage email marketing tools such as Mail Chimp, Hub-spot, or GetResponse to make efficient campaigns.
Email Marketing is a prominent way for digital marketers to build strong relationships with customers. It helps to boost revenue and expand business reach to the target audience. Take a step-by-step approach and make profits with a successful email marketing campaign.