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Why do Small Scale Businesses need Mobile Applications? Mobile Application Development

Why do Small Scale Businesses need Mobile Applications?

  • October 21, 2019
  • 15min read
  • Mobile applications have become a game-changer across the globe. Nowadays, mobile apps are highly used by businesses to promote products and services easily. The field of mobile application development is facing significant improvements as IoT and artificial intelligence continue to grow. Mobile applications make better impressions for companies as well as improve customer loyalty.

With over 2.7 billion smartphone users across the world, there is no surprise that the mobile app industry is booming. The usage of mobile applications and the penetration of smartphones are still growing at a constant rate. Small businesses should invest in mobile application development as it plays an important role in enhancing profits and growth in the market.

Let’s have a look at the recent statistics on mobile app popularity among small scale businesses:

  • According to a report, 42% of small businesses have already invested in their own mobile application development
  • 79% of all smartphone users have made a purchase from mobile applications in the past 6 months
  • Majority of small businesses prefer mobile apps to attract new customers
  • 55% of small businesses maintained by millennials have mobile applications
  • The global mobile app downloads will reach up to 284 billion by 2020
  • Reasons to invest in mobile application development

    Several mobile applications are used widely by people to make lives efficient and easy. The small business owners must own a mobile application as it runs under their streamlined budgets and improves customer satisfaction. Facts say that the total time spent in apps grew by 63% on Android phones.

    On average, people have 26 apps installed on their phones. This shows the importance of mobile app marketing in businesses.

Here are some of the reasons why small businesses should invest in mobile apps:

  • Gain huge profits – Mobile sales are increasing rapidly than before and estimated to dominate all eCommerce channels eventually. Mobile applications increase sales and revenue of a business. Smart retailers monetize their applications to find ways of creating new income with ads and in-app purchases.
  • Increase customer engagement – On average, 86% of the time spent by an individual is on mobile applications. Mobile applications provide more visibility to customers as well as enhance customer engagement.
  • Provide better user experience – A mobile application is an effective mode of communication between businesses and customers. It is used to provide faster and better user experience of brands and reach out to new prospects within minutes.
  • Promote products and services easily – Mobile apps are new marketing and sales channel used to showcase your products and provide up-to-date information to customers.
  • Stay over competitors – Small businesses fail to use mobile applications efficiently. It is essential to digitalize your business that helps to take the business to the next level and leverage over competitors.
  • Improve branding – Mobile applications are invaluable tools used to increase brand awareness and loyalty for your business over some time.

Use of mobile applications in industries

The growing advent of mobile apps is a faster alternative to websites. According to a recent report, the total app downloads will increase to 258 billion by 2022. The physical world of traditional advertising has migrated to the realm of mobile as communication becomes faster.

Here is a list of few industries that operate efficiently with the rise in technologies and mobile applications.

  • 01

    Food and Beverage

    With the growth of smartphones, it has become easy for people to have their most favorite restaurant food from the comfort of their homes. Technologies play an important role in reclassifying restaurant ventures; thus resulting in the development of easy-to-use and mobile-friendly applications.

    These apps help food and beverage industries in attracting numerous customers in the recent couple of years.

  • 02


    Mobile applications are largely employed by the manufacturing industries as it reduces costs and eliminates human error. New technologies such as augmented and virtual reality, product lifecycle management, and more are deployed in mobile apps that help to increase productivity and minimize expenditure.

  • 03

    Real Estate

    People look for easy and simple techniques to achieve their requirements; there comes the need for a mobile application. The real estate businesses design mobile applications as they are location-centric and provide better mobility.

    Mobile applications act as a direct communication channel and give enhanced customer support that gains new clients for the real estate industry.

  • 04


    Mobile apps continue to shape the eCommerce landscape offering the benefits of customer interaction and mobile websites. Today, the Apple Store marketplace has over 2.2 million applications for download and purchase. Mobile apps include messaging, image searches, voice assistants, etc. as well as provide a comprehensive customer-centric eCommerce experience.

  • 05


    In the past few years, E-learning has become a popular trend that has made education affordable and convenient. Several schools and colleges use mobile apps around the world to improve the quality of education and enhance student interests.

  • 06

    Why choose AES as your mobile app development partner?

    AES Technologies offers comprehensive mobile application development services for iOS, Android, and Windows devices through native and hybrid processes. We build brand visibility and improve business ROI with our efficient services.

    Get in touch with us to know more!!


Mobile applications are making a huge impact on our daily routines. The mobile app industry is one of the fast-growing segments in the new economy that generates increased revenue for businesses. Hence, small businesses should build a mobile application that helps to generate more leads and increase visibility to customers.

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