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The social media accounts of companies are periodically updated that can reflect the current brand image. Also, if you are aiming to reach a younger demographic, it is highly essential to have business accounts in all emerging social platforms such as Facebook, Twitter, Snapchat, and more. A powerful social media presence helps to connect with your target audience, interact with them effectively, as well as boost control over the top search results that outranks all the negative information.
2) Word of mouth and referral programs
Use the power of word of mouth. If your customers are using your referral program and refer others to your business, they will provide reviews as well. If they can share a link with their friends, they can also share a referral and a review. By using this, you will have to integrate with a few different platforms so that you can identify the situations that will have the majority of positive effects.
3) Post positive contents regularly
Search engines always look for latest and updated contents. If you post new contents regularly, search engines will consider these contents while indexing. When the contents are positive, the search engines will give high positions compared to the older and negative contents.
It can also build authority and credibility. The most important part of online reputation management is content creation. Blog contents, tutorials, videos, or other forms of content can increase customer interaction and spread positive brand image. Content is also an extremely good form to request reviews from customers.
4) Remove the negative search results
You can request the website hosting the negative review to remove or delete the review. If the comment is malicious, it will comply.
5) Respond to online reviews
Online reputation management depends on collecting customer reviews as well as responding to any not satisfactory reviews received by your company. It is always good to apologize for their bad experience instead of ignoring the negative reviews and make an effort to conclude a solution via an email or a phone call. The reviewer will update their original feedback with a high star rating once their concerns are addressed.
One of the most effective ways to strengthen the online reputation of a business is to let your happy customers and clients build it through online reviews. According to the 2018 Local Consumer Review Survey, 86% of people go through online reviews of a business before they make a purchase decision. Asking your customer base to provide reviews on Facebook, Google My Business, and Yelp will help businesses to generate a positive reputation and build consumer trust.
THE BOTTOM LINE
Online reputation management and building requires a high-level of coordination that enhances customer interaction through social media and improves business collaborations. Depending on the type of techniques used, online reputation management provides long-lasting results.
Online Reputation Management is not a day’s activity. So, recruit an ORM agency and bring your brand into the spotlight!!
Why choose AES as your trusted ORM partner?
AES Technologies provides online reputation management services to expand your business reach globally and target your potential customers.
We convert your negative reviews ranked in branded search results to positive information, build social media communities, create a business profile, as well as promote your products and services in common social media channels using advanced techniques and software.