Affiliate Marketing – What is it, Benefits, and the latest trends

Affiliate Marketing Tools

76% of publishers state that the ease of monetizing is the best benefit of affiliate marketing.

It is important to understand and identify the evolving industry needs and gain insights about competitor campaigns along with traffic sources for a successful affiliate marketing strategy. Some of the tools used in affiliate marketing are AdSpy, Voluum, BeMob, Binom, RedTrack, AdsBridge, Thrivetracker, SiteGround, and more.

Top Affiliate Marketing Trends

Affiliate Marketing has turned out to be one of the fastest ways to earn money online and market business products and services. The trends come and go all the time but the principles related to affiliate marketing remain the same. For instance, video formats are predicted to dominate among other advertising options and CPS and CPL pricing models will have the same place.

The affiliate marketing industry is assumed to be a 6.8 billion dollar business in 2020. Now, let’s take a look at the 5 biggest affiliate marketing trends that are anticipated to change the industry shortly:

1) Influencer Marketing

A social media influencer can reach target audiences more quickly through blogs and articles. They get paid by the brands to promote their business to the customers. A study conducted in 2016 says that “94% of marketers found influencer marketing to be useful and effective”.

Influencer marketing can build trust and drive engagement with increased click-through and Key Performance Indicators (KPIs) establishment. As big influencers are expensive depending on brands, some nano-influencers and micro-influencers charge less than the popular influencers for sponsored content.

2) Voice Search Optimization

According to ComScore reports, 50% of all searches will be done via voice search by 2020. Hence, a marketer needs to ensure the existence of proper SEO tools such as keyword planner that helps to plan for voice search. It is critical for a business to optimize their websites for creating voice-command friendly content and stay ahead of the competitors in affiliate marketing with an efficient voice search optimization technique.

3) Native Advertising

The issues faced by the advertisers related to banner ignorance from the visitors can be resolved by the publishers through valuable content creation with native advertising. It is used to share information and create native ads in a targeted and audience-centric manner. It is used in content promotion, ROI optimization, and website traffic generation through advertiser products and affiliate links.

4) Keyword-Rich Reviews and Review Sites

Keyword-rich product reviews play a vital role in affiliate marketing. Visitors search for reviews or testimonials of a product probably to make a purchase. High-quality reviews help to drive conversions through marketers. It is essential to ensure that the content is good and the reviews are honest, depending on the products that are advertised on your website. Hence, strong reviews and review sites will continue to be a big trend in affiliate marketing.

5) Data-Driven Marketing

There are different digital marketing technologies used by publishers to collect visitor data. This data can help in improving content and promotion strategies. Also, it is mandatory to define KPIs that support business objectives to experience the effect of data-driven marketing. You can discover the highly valuable advertising channels that best suits the audience and increase conversions through the generated insights from data analytics.


Over the past few years, affiliate marketing has grown by leaps and bounds. Thus, the merchants who plan to add an affiliate marketing strategy to their online sales feed are in a position to research the various technological solutions to stand out of the curve. It builds trust in the recommendations with the increase in website traffic by providing useful information on the services and products.

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