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3) Leveraging artificial intelligence
Artificial Intelligence technology helps marketers to predict user actions, write highly converting emails, as well as optimize send frequency. Robust AI-powered email verification services prevent email service providers (ESPs) blockage. AI can handle various combinations of marketing and sales tasks. It offers relevant suggestions to marketers and saves valuable time. Marketers should be implementing AI in their email marketing campaigns to boost conversions.
AI includes customer segmentation, lead engagement, and personalized recommendations creation. AI can generate more engaging subject lines as well as automate optimized content. It boosts engagement rates and customizes email promotions.
4) Data privacy
In 2018, the General Data Protection Regulation (GDPR) was put into action to protect user data. According to recent reports, 91% of cyberattacks are a result of phishing emails and 92% of malware is delivered by email.
Consumers are highly concerned about data privacy as hacking and misuse of personal data is increasing hence the marketers should have a close watch on their cohesive and customer-focused email campaigns to continue gaining quality leads from all around the world.
5) Rise of chatbots
Did you know? By 2021, it is predicted that there will be more than 2.48 billion mobile messaging app users. Instant messaging is an evolving trend. The number of email users worldwide is anticipated to grow from 3.8 billion in 2018 to 4.3 billion in 2022. Hence, email marketing and chatbots will be working hand-in-hand with each other. Marketers use both chat and email to communicate with subscribers to stay connected across multiple channels. Chatbots have turned out to be the right communication mode for audiences.
6) Use of voice technology
Voice technology is becoming increasingly popular. Marketers need to create more conversational messages and determine the emphasis of words and tone usage. Marketers depend on a single call to action and retain relevant messages within the text to prevent confusion.
7) Triggered emails
Triggered emails are one of the key components to communicate important messages at the appropriate time with the customer base. Sending triggered emails based on a customer’s behavior is effective for transforming customers into loyal brand advocates. Triggered emails have a 71% higher average open rate and 102% higher average click-through rate (CTR) compared to general newsletters.
Email is one of the best communication channels that can be used to nurture quality leads and boost sales. It works well for your business only if the right strategies are implemented in email marketing campaigns. Hence, it is important to keep pace with the upcoming trends and technologies to get noticed by your target audience. Enhance your email marketing skills and take it to the next level with advanced strategies.