Content Marketing Trends 2019

4. Artificial Intelligence

Artificial intelligence plays a vital role in the field of content marketing as it helps to streamline business processes during immense content overload. Leveraging artificial intelligence in the content marketing strategy has the following benefits:

  • Artificial intelligence automatically generates content
  • Enables predictive intelligence
  • Chatbots can be used to interact with the users
  • AI customizes users’ news feed algorithms
  • AI facilitates better marketing and creates a personalized user experience
  • Provides content curation
  • 5. Interactive Content

    Interactive content converts buyers 70% of the time compared to passive content. Interactive content provides hyper-relevant and real-time results that are used to improve audience engagement. Interactive features include live chat, help screens, and pop-up options that offer a user-friendly experience to customers while clicking through the website.

    6. Brand collaboration and user engagement

    Collaborative content marketing is an effective way to increase traffic, enhance customer engagement, as well as improve the quality of the content. Engagement marketing is the use of resourceful and strategic content that helps to engage with people and create meaningful interactions over time.

    7. Influencer Marketing

    Influencer marketing has become one of the common trends in content marketing today. A social media influencer can reach your target audience more quickly through their blogs and articles. They get paid by the brands to promote their business to the customers.

    A study conducted in 2016 says that “94% of marketers found influencer marketing to be useful and effective”.

    Influencers can produce engaging content that the audience is interested in that increases and improves brand awareness. Marketers can connect with their unreached audience as well with an average investment. Influencer marketing can build trust and drive engagement with increased click-through and Key Performance Indicators (KPIs) establishment. As big influencers are expensive depending on brands, some nano-influencers and micro-influencers charge less than the popular influencers for sponsored content.

    8. Email Marketing

    Email Marketing is a successful tactic used to improve the sales and conversions of a business. Marketing your products and services via email is one of the flexible and cost-effective methods to reach new customers and retain existing customers. It allows you to create personalized and targeted content that results in increased website traffic.

    9. Podcasts

    Podcasting allows businesses to build a strong relationship with the target audience easily. Using podcasts as content in your marketing strategy helps to reach your potential customers quickly. Podcasts are easy to create and access as well as provide better quality.

    10. Micro-moments capitalization

    Micro-moment marketing is a crucial key strategy in content marketing. According to Google, micro-moments are a “new consumer behavior” that presents your marketing message comprehensively and clearly to your customers within a fraction of seconds. It helps businesses to build brand awareness among the targeted audience, capture user attention, as well as achieve success in their marketing strategies.

    WRAPPING UP

    Hence, brands should meet these upcoming trends with unique and innovative content to target the audience and achieve the desired results. Create a well-documented content strategy and implement the advanced technologies as well as stay on top of these trends to transform and drive profitable customer action.

    At AES Technologies, we offer best-in-class content marketing services for businesses across different verticals. We develop engaging and creative content to reach your target audience effectively. Get in touch with us today!! https://www.advanceecomsolutions.com/contact-us/

    Tags: Digital Marketing Services, Content Marketing Services

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