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Do your research while sending press release to bloggers, Editors, PR sites or potential customers.
Make sure content caters to the exact need of audience.
Headlines,content is the most important and it must be unique , relevant and original in such a way to attract eyeballs.
writing about a product is so tempting. Readers may have glanced more PR releases.
Sticking to standard format, which is easy to interpret without jargons and confusing words.