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What is the need for Technical SEO? SEO & Internet Marketing

What is the need for Technical SEO?

  • July 14, 2022
  • 15min read
  • How a website becomes the best?

    Highly functional sites reach their entire SEO potential based on the keyword and market research optimization, E-A-T (Expertise, Authoritativeness, and Trustworthiness), backlinks profiling, content relevance, and so on. The most important and common factor in the above order is technical SEO.

    Technical SEO may look like an underrated topic in SEO, but your website will not rank in search results even with amazing contents if your SEO efforts are technically weak. Only 51% of online web traffic reaches websites via organic search. A successful strategy is built via a strong technical SEO that helps you to maximize your site crawlability, usability, and rankings.

Technical SEO is the cornerstone of a search engine optimization strategy as it can deliver high-performance websites. In simple words, it is the process of optimizing websites for crawling and indexing the web pages effectively. The faster the response time of your websites, the better you will make valuable impressions on the search engines. Technical SEO helps to access and interpret your website that can improve search visibility, generate more leads, and drive conversions. Technical SEO makes web crawlers go through the web pages and reverse the URL structure of the website.

Why is it important?

With technical SEO, you can help search engines index, crawl, interpret, and access your websites with the page structure and base code. The major objective of performing a technical SEO is to optimize the infrastructure of a website.

The essential elements of a technical SEO are:

  • Site Architecture – Proper website architecture is the centerpiece of XML sitemaps and breadcrumbs that guides search engine crawlers to index your pages. Good site architecture has a few basic aspects:
  • Sitemap – A sitemap is used to guide crawlers through the site structure and can be either XML or HTML. It is placed in the footer of a website to help users identify particular pages.
  • Robots.txt – It is a standard technical SEO tool that can make or break a website. It enables search crawlers to skip the pages by adding directions and plays a vital role in the crawl functionalities of a website.
  • Breadcrumbs – It is a navigation tool that can show current page hierarchy and helps users to align themselves on websites.
  • Website speed – According to a study, “53% of mobile site visitors leave a page that loads longer than three seconds”. The websites should have a quick loading time that helps you to boost your rankings in the search engine result pages (SERP).

Mobile-friendliness – Mobile-friendly designs look great and are understandable on small screens. Mobile browsing is facing continuous growth in popularity as there is a drastic rise in people using internet surfing on their devices.

Characteristics of a technically optimized website

Technical SEO comprises of the following features: crawlability, indexability, accessibility, and rankability.

Some of the benefits of performing technical SEO on websites are:

  • Technical SEO offers faster web page loading
  • Technical SEO examines backlinks to boost rankings and uses internal linking structures to promote web pages
  • It improves website positions with semantic optimization and prevents duplicate contents
  • Technical SEO makes easy crawling for search engine robots
  • A website with strong technical SEO will not have dead links
  • A technical website is secure and contains structured data
  • Technical SEO can provide XML sitemaps for easy access

How to Conduct a Technical SEO Audit

“61% of digital marketers state that SEO is the major focus of inbound marketing.”

A technical SEO audit is a process performed to check the technical aspects of a website’s SEO. Generally, it checks the health of a website and bugs that need to be fixed.

The following technical SEO audit helps to enhance the user experience of a website and rank better in Google search engine results page.

  • 01

    Begin with a crawl

    Use tools like SEMrush, DeepCrawl, or Spyfu to start with the crawling of your website. It helps to find errors such as poor images, bad keywords, page title issues, and broken links. The crawlers also help in identifying indexation restrictions, duplicate content, unlinked pages, and more.

  • 02

    Create a sitemap

    A sitemap is highly important to discover new pages and understand the structure of the website. Sitemaps should be registered in Google Search Console with clean, concise, and up-to-date content.

  • 03

    Inspect your website browsability versions

    Make sure to check that only one of the versions of your website is browseable.

  • 04

    Conduct on-page SEO checks

    The key criteria that Google evaluates in their rankings are page titles and title tags, Meta descriptions, and keywords.

  • 05

    Manage links and test site speed

    Check the internal and external links for a logical hierarchy in your website. If your website takes 5 seconds to load, the probability of your customer bounce increases by 90%. Hence, it is very essential to check for your website speed and performance against other websites.

  • 06

    Check for HTTPS content

    “70% of the Google search results on the 1st page are HTTPS.” The common HTTPS issues such as mixed content, links, redirects, and canonicals should be checked in the technical SEO audit.

  • 07

    Leverage analytics to compare site metrics

    Analytics service is used to report live metric data. Google Analytics helps to check your bounce rate as well as compare metrics with the MozBar.

  • 08

    Perform a backlink audit

    Backlinks are critical for the success of your website. Backlink audits help you to identify the areas for high-value links, check the number of backlinks of your competitors, and check out the keywords of competitors.

  • 09

    Re-crawl the website

    Once the issues identified in the technical SEO audit are fixed, Google will re-crawl the website if requested.

  • 10

    Get a technically strong website from us to rank better in search results!!

    AES Technologies offers effective search engine optimization (SEO) services that help businesses to enhance the performance of websites and drive more organic traffic.

    Know more about us…


An efficient technical SEO is critical for the success of an SEO strategy. The internal linking and website loads should be done perfectly to obtain a technically optimized website. The technical parameters should be tested frequently for errors and misconceptions so that they can be spotted and rectified quickly.

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