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Steps to Develop a Content Marketing Strategy Plan
Step 1: Define your goals and objectives
Understand the aim of developing a content marketing plan. Be concise and specific to the target goals that should outline the audience, contents used to reach them, and the future benefits. The objectives must be measurable with a clear perception to grow leads or to increase email subscribers or whatever.
You can also use goal-setting frameworks like S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time-Bound) with strategic or operational and long-term or short-term objectives. Set a mission statement to fulfill your audience.
Step 2: Organize your KPIs
Setting Key performance indicators (KPIs) for your content marketing strategy will help you to be aware of the achieved goals and the remaining parameters to reach in terms of revenue, sales, traffic, SEO, and more. Measure and assess the progress of your goals with an indicator as well as make it collaborative and transparent.
Step 3: Conduct persona research
“Who you create your content is as important as what you create!!”
A content marketing strategic plan attains success only if can find and understand the content’s target audience. Buyer personas are the fictional and generalized representations of your ideal customers. The ideal ways to understand the audience is through regular demographic data collection and customer feedback. The contents should be relevant and valuable to attract and connect with your potential customers. Hence it is important to perform a market research process and analyze the audience to grow the reach of your business.
Step 4: Audit existing contents
A content audit is a useful technique that helps website owners to understand and analyze the important information assets and content elements on their site that helps in improving customer engagement. Content audits can bridge the gaps and assess the usefulness of contents. Perform audits by collecting the existing content and understand the actual state with a thorough analysis.
Step 5: Determine the type of content
Decide on what type of content you need to create. Some of the popular content formats that marketers look for: blogs, infographics, videos, social media posts, e-books, case studies, and more. Ideally, actionable blogs play a vital role in your content marketing methods as they deliver strong results.
Step 6: Create and publish your content
An editorial calendar helps you to publish a dynamic and well-balanced content library on your website. Create a social media content calendar to manage and promote your content on other sites. Pick a title from the content calendar and start creating contents with your brand’s perspective in mind. You can include keyword research to spot the key terms to use for improved search rankings.
Step 7: Distribute and Market
Several methods that can be used in the distribution and marketing of contents:
Step 8: Measure the results
You can assess the success of your content marketing strategy through Google Analytics and social sharing activity measurements.
Looking to build a content marketing strategy for your website?At AES Technologies, we influence the right target audience by imposing comprehensive content marketing strategies. We also provide a diverse range of content marketing services that help businesses in achieving inbound marketing goals.
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