App Store Optimization (ASO) – a critical part of Mobile App Marketing

3. App Description

The app description, limited to 4000 characters, should explain the core features of the application with specific keywords. It is recommended to keep the app description concise and appealing to encourage downloads, improve search visibility, and boost rankings.

4. App Icon

While making searches in the app store, the primary factor noticed by the visitors is the icon of an application. It should be simple and impressive with a size of 1024×1024 pixels. Also, the visual icons are to be designed differently to stay forth of your competitors.

5. Screenshots and Preview Videos

The major element of your app page and search results listings are the app screenshots.

Screenshots can be added in your description as it helps to drive app downloads and increase conversion rates. Use all five screenshots that can make potential customers visualize using the app before downloading.

“85% of the US internet audience watches videos online and over half of the video contents are consumed on mobile.”

Hence, screenshots and app preview videos can enhance customer experience and give better insights into the app for your prospective users.

6. App category and localization

Place your app in the proper category on both the Apple App Store and on Google Play Store to obtain high rankings. Localize your application and track conversion rates i.e.: the number of impressions of your app preview, page visitors, and app installs to improve your ASO strategy and build a strong online presence.

7. App reviews and downloads

A steady flow of positive reviews is the highest possible validation of your app’s quality and one of the highest decisive factors of ranks. The ranking of your app will depend on the ratings and reviews received by the app. More the number of positive reviews, more your app is to attain gain success in the chosen niche.

8. App status

Check for the status of your app consistently and re-evaluate regularly by fine tuning the above factors to improve the rankings of your application in the app store search results.

It is recommended to run A/B tests for new icons and preview videos before uploading them on the App Store. It helps to prove your app theories, make your app better for the user, as well as monitor ratings and reviews effectively.

To Conclude

App Store Optimization is a critical technique used by developers for user acquisition and cross-promotions. Implementing this process helps in increased visibility in the app stores and can convert browsers into users. Staying up-to-date on user trends and behavior will help app developers in determining the changes to be done to attract more users.

Have a well-optimized app page for amplified business growth and ROI!!

Want to improve your app’s conversion rates? Choose AES Technologies for a successful app launch. We optimize your applications for the Google Play Store and iOS App Store with our effective ASO services that result in increased app rankings and installs.

Get in touch with us to know more!!

Tags: Digital Marketing Services, SEO services India

Quick Contact