Waste disposer – SEO Case Study

About the Project

Waste disposer is a unit of the sharp group primarily focuses on manufacturing the products in waste management; some of their products are commercial crusher tabletop series, commercial crusher standalone series, and domestic crusher and TM series. They implement modern technologies to build quality products that offer sustainable benefit to the audiences. They are committed to their values and offer customer-centric service.

Skill Set Used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization.

Situation

As they produce innovative products for waste management, the company interested in improving their organic search traffic to reach their products across different kinds of people. Their products are commonly manufactured for industries, hotels, residence and commercial use; our challenge is to increase the search rankings for the search terms most commonly used by all those users. Before SEO, the website faced lower search rankings and poor online traffic – to overcome it we focused on all the gray areas to convert the negatives into positives.

Solution

We conducted the website audit and identified their current ranking position for major search terms and analyzed website speed, content, and current online search traffic. Once we conducted the website audit, we performed the keyword research to find the most commonly used search terms by all kinds of users and included those keywords in the website content. We researched their competitors to identify the new industry trends.

We performed on page optimization by building keyword-specific title, description, H1 tag, canonical tag, and image tags. We removed their 404 redirects, outdated links and optimize their website speed. To improve their search engine visibility, we created a business page by providing their business timings, address, customer reviews, phone number and other important factors.

Our digital marketing experts believe that link building helps in rank improvement, to obtain backlinking benefits, we build quality backlinks through classified submission, bookmarking, social media promotion, blog commenting, and forum participation.

Result

  • 50%Increase in organic search rankings
  • 30%Increase in Website visitors
  • 30% Increase in keyword ranking position
  • 80%Reduce in bounce rate
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.wastedisposer.comGoogle.co.inGoogle.co.in
Kitchen Waste Crushers13
Food Waste Crushers15
Kitchen Sink Crusher110
Waste Disposers212
Waste Crusher315

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