SKP group – SEO Case Study

About the Project

SKP group is a well-established company present in major cities across India; they provide professional accounting services and business tax guidance to many multinational companies and family owned businesses present in more than 45 countries. With their services, they aim to deliver high quality and innovative results to their clients.

Skill Set Used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization.

Situation

Being a leading financial consulting company in India, they aim to expand their customer base by improving their search engine rankings. With lower search rankings and reduction in indexing of internal pages in search engines, we faced difficulty in improving the rankings of major keywords and local rankings.

Solution

After analyzing the website, we performed the keyword research and competitor analysis to identify the frequently used search terms and recent trends in the industry. Based on the researched keywords, we changed their meta description, title, H1 tag, canonical tag, image tags of the website.

We set up Google analytics, Sitemap, and webmaster to monitor their ranking improvement. To improve their local rankings, we build the local listing through Google business page creation along with the details of business timings, phone number, address and customer reviews. We also build quality links through classified submission, blog commenting, forum posting and social bookmarking to increase the website credibility.

Result

  • 50%Increase in Conversions
  • 80% Increase in Customers
  • 50%Increase in Local ranking
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.skpgroup.com/Google.co.inGoogle.co.in
Business Advisory India1No
Accounting Outsourcing Consultant235
Buisness Setup India255
India Outsouring Accounting260
GST Advisors in India5No

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