Eastman Exports – SEO Case Study

About the Project

Eastmanexports is one of India’s top manufacturers and distributors of quality garments in Tirupur, India. They produce attractive clothing with innovative designs for the people of all age groups; Eastmanexports guarantee customer satisfaction by delivering the products on time and within budget for clients across the world. They keep updated with the latest fashion for their trend-loving customers.

Skill Set Used

Search Engine Optimization, business listing, keyword optimization, Google analytics and website code optimization.

Situation

The main objective of Eastmanexports is to drive traffic to the website by improving the website search ranking. As the targeted audiences were business people interested in garment import, we get these people to visit eastmanexports.com with keyword optimization and link building techniques.

Targeting the right audience is the biggest challenge for improving the conversions of Eastmanexports and reducing their bounce rate.

Solution

By analyzing the website, we framed the sound SEO strategy that aims to bring more visitors to Eastmanexports.com. Our first step is to introduce Google analytics and webmaster tool on the website to obtain the keyword suggestions. We analyzed their potential competitors to identify new opportunities and trends in the industry.

We build top industry-specific keywords based on the geographic region and include specific Meta title, keywords and Meta description into the website. To improve their search ranking, we removed the 404 redirects and optimize their website speed. We include XML sitemap, robot.txt and enhanced the canonical tag, alt tag, image tags and H1 tags.

As backlinks play a major role in website ranking and reputation, we create quality backlinks through the business listing, bookmarking, directory submission, manual submission to top search engines, Dmoz submission, registration in yellow page and Google map submission to drive location-based results.

Result

  • 40%increase in Daily conversions
  • 70%Reduce in bounce rate
  • 50%Increase in page visitors
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.eastmanexports.com/Google.co.inGoogle.co.in
Apparel Manufacturers Tirupur115
Garments Tirupur310
Garment Exporters512
Garment Manufacturer620
Knitted Garments Exporters630

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