VG Healthcare – SEO Case Study

About the Project

VG Hospital is a holistic healthcare center with state of art facilities to provide effective patient care at reasonable cost. Since 1955, VG hospital is serving patients across the world with leading surgeons and gynecologists.

Skill Sets used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization

Situation

VG hospital aims to promote their services through search engines and when they approached, they asked us to drive more visitors to the hospitals and increase website traffic.

As their internal pages suffer from poor rankings, we framed a digital marketing strategy that improves the website traffic and search rankings.

Solution

To optimize the website for SEO, we build the sitemap and internal link structure that improves the search engine rankings. Since they are focused on medical sciences, we performed the keyword research according to their niche.

We used tools such as Google Keyword Planner to frame effective keywords for H1, Image tags, Meta tags, and website content. Being a hospital, VG should receive the more local visitors so to improve their visitor’s count we popularized their services through the business listing, blog posting and article submission that helped to build strong backlinks for their website.

We strengthen their local SEO by creating Google my business page and used location-based keywords in Meta tags and website content. Today, VG hospital ranked higher when the user searches for the best hospital in town.

Result

  • 70%Increase in Hospital enquires
  • 40%Increase in Local keyword rankings
  • 60%Reduced in Bounce rate
  • 80%Increase in website traffic
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.vghospital.com/Google.co.inGoogle.co.in
3d Laparoscopic Centre Coimbatore195
Laparoscopic Training in Coimbatore1No
3d Laparoscopic Surgery Coimbatore1115
Health Care Center Coimbatore5No
Hospitals in Coimbatore6No

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