Point Pumps – SEO Case Study

About the Project

Point Pumps is a unit of Sharp Pumps Private Limited; they provide a diverse of technologically superior pumps for agriculture, industries, and domestics which can be used for varied needs. Sharp Group satisfies every client needs with their quality products that offer excellent productivity and long lifetime.

Skill Sets used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization

Situation

Point Pumps approached us to popularize their brand name and improve the sales of their products. Since Coimbatore is the house of many pumps manufactures, we faced the challenge to meet the rival competition and improve their local rankings. We are asked to improve the direct enquires from customers and widen their business across India.

Solution

We conducted the website audit based on the major SEO factors and found the grey areas on the website. Initially, we begin with the competitor research to understand the strategies used by other players.

We slowly optimized the website for SEO by building internal links and used improvised keywords in website content, Meta title, description, H1tags and image tags.

Business listing is performed to enhance their local SEO and search engine ranking of products pages. We set up Google analytics, robot.txt, and webmaster for their website. Through Google analytics, we frequently monitored the progress of their search ranking.

Result

  • 60%Increase in Customer Enquires
  • 30%Increase in Product Demand
  • 50%Increase in Website Conversions
  • 30%Increase in Targeted Keyword Ranking Position
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.pointpumps.com/Google.co.inGoogle.co.in
Industrial Water Pumps Manufacturers1No
Industrial Pumps Manufacturers2No
Industrial Water Pumps in Coimbatore4117
Agriculture Pump Manufacturers383
Industrial Pumps Manufacturers in Coimbatore4No

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