Carlstahlcraftsman – SEO Case Study

About the Project

Carlstahl craftsman is an amalgamated venture of Carlstahl GMBH of Germany and craftsman automation of India. They are one of the leading manufacturers of lifting solutions for material handling – some of their products include electric chain hoists, wire rope hoists, and lifting tackles to assist in the lifting needs.

Skill Set Used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization.

Situation

Being the largest manufacturing company in India, Carlstahl focuses on expanding their growth in India with the help of digital marketing solution. Their website suffers from lower search engine rankings and poor customer visits. We took the challenge as the opportunity to increase their website visitors and enhance their conversions by local listing and improving overall search engine ranking.

Solution

We begin with analyzing their website, page ranking, and visitors – with an idea of optimizing their website, we framed an SEO strategy that involves in keyword research, competitor analysis, content audit, local listing and backlinking. We analyzed the most frequently used keywords by customers to search their niche products or services through Google keyword planner; we set up webmaster, sitemap and Google analytics on their website to enable the website monitoring.

We research their competitors to identify the major industry trends and techniques followed by the industries. To improve their search engine visibility, we optimized their website title, description, H1 tag, H2 tag, canonical tag, and image tag. For overall website ranking, we created quality backlinks through social bookmarking, directory submission, classified submission, forum posting, blog commenting and RSS feed creation.

We build a Google business page for the company along with the details including business address, phone number, business timings and customer reviews.

Result

  • 50%Increase in Local Rankings
  • 30%Increase in Service Page Rankings
  • 40%Increase in Conversions
  • 80%Increase in Website Visitors
KEYWORDS(AFTER SEO)(BEFORE SEO)
http://www.carlstahlcraftsman.com/Google.co.inGoogle.co.in
Xy Cranes17
Semi Goliath Cranes123
Crane Kits Manufacturers245
Electric Chain Hoists5119
Chain Hoists5No

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