Launch a successful eCommerce store

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17 October 2013

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Turn shoppers into buyers

An online store must give potential customers confidence in the business and the products it offers. First of all, it has to provide an excellent user-friendly experience facilitating a trouble free shopping. There are a lot of factors that can be done to turn traffic into sales. AES is here to help you achieve the desired results with our carefully crafted eCommerce websites. We can make it easy and appealing for online shoppers to buy from your store.

Take a look at few factors that can transform shoppers into buyers

The customer must know what you sell in five seconds

The website must convey its purpose as quickly as possible… so, be precise and clear. The website has to be clear and simple. At AES, we create websites that have a simple look and feel.

Clear navigation and structure

Show off your products to customers by:

  • Providing a clear and simple navigation for your product categories
  • Ensuring your products are well organized
  • Highlighting featured products and special offers
  • Helping potential buyers through your site to your simple checkout system

Provide essential product information

Unlike traditional stores, online shoppers do not have access to the product they are looking to purchase. Hence, we have to provide as much information required to convince the shopper. The product description should:

1. Convince potential customers the product has the features and benefits they are looking for

2. Answer potential customer questions or doubts

3. Engage and excite them!

Show off your products in an amazing way

Display your products with high-quality images from multiple perspectives. Videos are also effective for highlighting product details and features.

Make potential customers feel secure purchasing from you

Make your customers feel your business is legitimate. Adding online trust indicators such as credit card and SSL logos on your homepage greatly increases customer confidence. It’s also valuable to provide Terms and Conditions, Privacy Policy, FAQs, and Shipping and Returns pages.

Do not forget the saying “Trust is hard to build and easy to lose.”

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