Expoknits International – SEO Case Study

About the Project

Expoknits International is a leading garment industry situated in Tirupur, south India. They are one of the largest manufacturers and exporters of knitted garments to Scandinavian retailers. Expoknits is offering quality garments for more than 25 years. The company is backed by the team of dynamic and hardworking employees to support them and meet success.

Skill Sets used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization


Being a Garment manufacturing industry, Expoknits is searched by leading importers and exporters across the world. The website was monotonous for driving search traffic and there is no keyword-specific meta descriptions and title. We conducted SEO audit to identify the grey areas on their website and framed a strong SEO strategy to meet their business goals.


As the major objective of Expoknits International is to spread their garments across the world, we analyzed the most possible keywords used by the audience to search garment export business. With the effective keyword research, we framed rich set keywords to use in their meta description, title and website content.

The competitor analysis helped us to optimize all internal web pages for search engine results; the sitemap, webmaster and Google analytics set up helped us to track the traffic on all internal pages.

Our business listing and backlink submission helped to improve the search rankings and produce better results.

Since local listing is also important to cover the local audience, we create Google business page with all company information and customer reviews.


  • 50%increase in Local ranking
  • 50%Increase in visitors to Internal Pages
  • 60%increase in Business conversions
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