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Optimizely Center of Excellence

by AES | Amplified by toss the coin

A joint practice from AES, the certified Optimizely partner, amplified by toss the coin's award-winning B2B brand and GTM expertise. Engineering, experience, and AI for digital experience - under a single accountable engagement.

The Problem

Most Optimizely
deployments under-deliver

Not because the platform fails. Because no single partner owns the journey from build to launch to growth. Engineering vendors ship features nobody markets. Marketing vendors run campaigns the platform can't fully support. Five vendors. Partial answers. No accountability for the outcome.

Engineering
vendors stop at
go-live.

Engineering vendors stop at go-live

Marketing
agencies don't
speak DXP.

Marketing agencies don't speak DXP

The customer
carries the
integration tax.

The customer carries the integration tax
One partnership. One team. One outcome.
The Answer

One partnership. One team.
One outcome.

The Optimizely Center of Excellence is built to remove the seams. Engineering depth from AES. Experience management from toss the coin. One team, one framework, one accountable engagement, from blueprint to drive.

The Framework

BUILDx.

BUILD with AI for digital experience.

Five stages. One framework. AI for digital experience in every step.

B

Blueprint

Strategy

Tech and brand planned together. One blueprint, signed by both teams.

U

User Experience

Creativity

Co-authored UX. Designers and engineers from day one.

L

Launch

Ownership

The team that built it takes it to market.

I

Infrastructure

Expertise

Tech and brand planned together. One blueprint, signed by both teams.

D

Drive

Accountability

Continuous optimisation against business outcomes.

The X is the AI layer running through every stage. Not a sixth stage. Not a bolt-on. Built into BUILD by construction.

Inside Our Optimizely Capability

Built on real
depth

  • 01

    Certified Solution Partner

    Optimizely Solution Partner, global region. CMS 12 specialism.

  • 02

    Production-grade stack

    CMS 12.33.3, .NET 8, SQL Server 2022. Engineers current on the latest releases - not maintaining legacy.

  • 03

    Integration credibility

    Live integrations with Sabre SynXis, Salesforce Marketing Cloud, and modern marketing & CRM systems. Built and maintained - not theorised.

  • 04

    Regional delivery footprint

    APAC delivery across Singapore, Malaysia and the hospitality vertical. Singapore-led PM, offshore engineering bench.

  • 05

    Bench depth

    Tech leads with 12+ years, senior engineers with 5+, certified across architecture, development and QA.

  • 06

    AI-Native Development Lifecycle

    We use AI-assisted coding and automated QA protocols specific to the Optimizely schema, reducing time-to-market and ensuring higher code consistency across complex DXP environments.

What Changes For Clients

Six things change when runs through the CoE.

01. More of the platform you already paid for.

The licence earns its keep.

02. AI-native by default.

The X is in every stage. Not catching up to AI in 2027.

03. Fewer vendors. Less coordination tax.

One SOW. One throat to choke.

04. Speed without translation loss.

Cycles compress from quarters to weeks.

05. B2B-native, not B2C retrofitted.

Built for long sales cycles and multi-stakeholder buying.

06. Measured on outcomes the CFO recognises..

Pipeline, conversion, revenue — not tickets closed.

Behind The Partnership

Behind the Center of Excellence

Optimizely partner of record.

Optimizely Solution Partner with global reach and CMS 12 specialism, backed by a certified senior engineering bench. Production-grade .NET 8 stack with modern integrations, delivered across APAC through Singapore-led execution.

B2B brand and GTM, amplified.

Award-winning B2B brand strategy and go-to-market specialist. We help technology and B2B leaders turn product investments into market outcomes. [awards, regional reach, joint clients.]

Ready to get more
from Optimizely?

Start with a conversation, not a brief.

Ramesh Raju

Ramesh Raju

CEO at AES Technologies
India Private Limited [email protected]
Reshma Budhia

Reshma Budhia

CEO, Toss the coin [email protected]
Let's Talk About Your Project

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