Online Retail Store

Online Retail Store
Case Study

AES provides IT services, business solutions and outsourcing for software, mobile, eCommerce, and web development

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The Business- Retail

Every business has its complexities so is retail. That is because of the number of products and design, color involved in it. The trick lies in customization and variety as well.

Retail is a Capital-intensive highly competitive industry, with decreasing margins owing to inflation and other set of external, internal factors. As a result efficient IT system is the need of the hour to make Retail viable. Decreased cost and increased value in terms of quality and price is possible in an online store through effective use of cutting edge technologies and embracing the relevant software to meet the needs.

TAs every retail company fight for location, which is the buzz, word in industry .We encouraged our client the largest retailer in southern India to embrace our solution and think unique to meet the demands of generations x and cater to the needs of High net worth individuals who are always on the move and finds hard to get time for a conventional shopping. Significant numbers of Indian Diaspora are outside the country, more percentage of young people who often have access to Internet are classified as customer’s who often make their purchase online. As a part of strategic move Chennai silks had selected AES as a preferred IT solutions provider.


AES Technologies was started in the year 1999, within a decade AES had emerged as a world class player in offering niche solutions in the field of Web, Mobile and Ecommerce solutions to significant number of small and medium enterprise (SME) across the world. We provide end- to-end business solutions.

Due to globalization and development in technologies The word change has become the paradigm of business globally. Our firm resolve to maximize profit and increased return and keep the customer at the top of value chain has helped us to grow significantly and achieve many milestones.

AES is the preferred IT partner for many small and medium enterprise (SME) across the globe.

Chennai silks is a leading retailer in south India with presence in major cities. The brand Chennai silks has a robust recalling and Brand image by people across major south Indian states. With thousands of people on its payroll it made a drastic impact on Indian retail industry .To move ahead of the value chain as a part of strategic move it felt the need to have an online presence to cater the GEN X and add more value to customer.

Business Model

Viability of an online business, IT spend on it is always examined particularly in a developing country like India where Internet penetration is low when compared to its population with developed economies elsewhere. It’s our utmost priority to add more value to our clients in solving their queries.

Our working methodology is based on delivering strategic business solutions instead of being a preferred technology partner alone. Our solution aids in increasing revenues, which are always in, align with the client’s strategic business goals.

Magento the right choice

AES recommended the client for the use of Magento owing to its strong community support and for its enhanced features above all it is an open source, which results in significant cost savings to the customer. Further in feature if need arises for migration magento supports it with ease to migrate options. Magento enterprise edition comes with extensive support for security as well.

Magento provides rich set of marketing, promotional tools in the form of coupons, which aids in up selling, cross selling of the products. Ready to use landing page acts as a marketing catalyst to attract customers. Polls to gauge customer opinion, wish list are some of the rich marketing tools in magento.

Magento provides multilingual language support, Multi currency options to support wide audience across the globe. Product browsing options comes with details, which shows about the availability of products with zooming options that gives touch and feel effect.

Effective order management system to manage inventory of items and ensures smooth delivery to customer, which ensures positive cash flow as well. Ease to generate invoices for the orders assure efficiency.

Resource rich tools ensure magento as the right choice for the retailer. Because it aids in Inventory management, Customer management,order tracking, payment gateway .In a gist Magento is the right choice for the online retailer.

High degree of customization

As any Ecommerce portal will have basic functionalities of a site .We tend to differ from conventional site in design and easy to use features .In design SEO friendly lay out was drawn.

As customers need to make decision swiftly touch and feel effects are imparted in design through product display and zooming options. Customization ensures that site is uniquely designed to meet the needs of client. Banner advertisements are easily managed with due admin control features.

Promotional tools to promote an individual product based on category, total price i.e. discount can be given for a certain price range. Simple check out mechanism to make smooth purchases are highly customized in an easy to use mechanism are drawn specifically for the retailer. E catalogue or brochures which are marketing flyers in conventional sense are customized.

Customized admin dash boards to view and compare enquires on a certain week, and number of visits to conversion, Inventory level of stocks, Most popular items, information on offer, sale, state specific taxes, payment gateway integration, shopping cart are customized to meet the requirements of retailer.

Google analytics are integrated with the web site, which conveys the flow of traffic for a specific page or a keyword or a product, which ensures us about the traffic flow to the web site. Based on which Internet marketing strategies can be drawn.

Unique landing pages are created for promoting sales during festival occasion. Effective pay per click campaign (ppc) ensured the success of web site. Social media integration ensured the sites objective by consistently keeping in touch with client’s objective. Our unique customization to match the needs of client’s business objectives ensures quick return on investment to the client.

Quick return on investment

As the design is SEO friendly we optimized the design with apt selection of keywords and quality content with due domain popularity of the web site it fetched quick rankings in Google. Our approach towards SEO is Ethical. Directory submission, Forum posting, Blog commenting are part of our SEO process

Search engine optimization is a strategy to obtain better ranking in search engines without violating the norms laid out by Google or else there is every possibility of site to get delisted. Once when the site is launched the web crawlers or spiders will crawl and index the web site.

Based on certain SEO strategies we can improve and bring our product page to top in search engine pages front for a specific set of keywords through ethical SEO.

SEO optimized design with right set of keywords on which people hunt for products are used optimally without keyword stuffing ensured the site to fetch better page rank .Our recommendations are duly implemented by the client with trust on our solution right from scratch helped the client to achieve quicker return on investment (ROI) through ethical means

We followed agile methodology for the development of web site. After the due design and integration followed by beta testing the site is launched through dedicated servers which ensures site is live without any break.

The robust success of the site is because the client implemented our recommendations without a second thought. And our solutions are based on client’s strategic business objectives, which added more value to their business.

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