Web Resources

Date: 27 May 2006

At AES Technologies (India) Pvt. Ltd., we have been trying to develop solutions, which help you to be benefited in your business. Our new service information can be found in this newsletter. The newsletter also has updates on the work of AES, summaries of our projects, a list of services we provide and client's who benefited in the recent past. We are sending this newsletter to you, as we value as a privileged customer and our updates will always keep you aware of our services, which can help your business, and services.

Letter from the CEO
AES Technologies (India) Pvt. Ltd., has had an opportunity in providing you some of its valuable services and enabling your business into a web enabled business. AES has emerged as a leading web development company, with a set of technologists who posses the right complement of management skills. We, at AES, have laid emphasis on contributing to the development on IT industry in an own unique way. Our strength lies in customer confidence and employees who have given their unfailing support and understanding for all our endeavors towards creating a successful partnership with our industry in its progress.

As you know our services includes,
Web designing
Web based application development
Software development and maintenance
Web hosting

Recently, we built a team of experienced e-marketing professionals to add yet another valuable service to our customers:

Search Engine Optimization, in short SEO.

Our huge list of extremely satisfied long term customers include,
Aircel Ltd, Tamilnadu, India
ABT Limited, Tamilnadu, India
Bharathiar University, Coimbatore
Coimbatore Institute of Technology, Coimbatore
Government college of Technology, Coimbatore
Pricol Technologies, Coimbatore
KMCH, Coimbatore
Kumaran Thanga Maligai, Coimbatore
Malabar Institute of Medical Science, Kozhikode
Kerala Institute of Medical Science
Strada6 Inc, Canada
4mysales LLC, CA, USA
Engineering Employers Federation (eefsouth.org), UK
i Planet solutions Pty Ltd, Sydney, Australia
Vitar, Reykjavík, Iceland
Focushomes Ltd, Kenya
Exponential Partners, Switzerland
Comnet Virtual Solutions, Singapore

By Realizing the rapid growth and demand for SEO, We have included SEO in our services list, and to bring to your knowledge it, we have mentioned the following.

What are Search Engines?
Search engines (the real ones) are huge databases, which use internal algorithms to decide which web pages to display when someone enters a keyword or key phrase. The idea is to produce the most relevant results, from up to 300,000,000 records. For the reason of sheer size, the indexing of these records has to be computed automatically, and the most relevant results returned to your browser. To complicate matters, each search engine has its own unique algorithm, and sometimes they use each other's listings (and a variation of those algorithms) as well.

Global usage share:
The 4 largest search engines on the web are:
Google 32% (includes Google image search)
Yahoo 26% (includes AltaVista, AllTheWeb, Overture)
MSN Search 17%
AOL Search 19% (include Time Warner owned sites and Netscape)
Others 6%

(The above percentages are of online searches done by US home and work web surfers in March 2005.)

What is SEO?
SEO is the art and science of helping websites get found in the major Search. The process is often complicated, timely and manually intensive. It can be a waste of time if your pages are not structured in a search engine friendly manner. SEO can be thought of as the medium one uses to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility through a wide variety of well-optimized keyword phrases that are directly related to your business. Increased online visibility and promotion of your website 24 hour a day, 365 days per year brings in a huge sales force leading to a great ROI.

More visitors = More sales.

However get it right, and your business will rocket!

Benefits of SEO
Search engine optimization is capable of providing you a strategic edge over your competitors
It has a positive psychological impact on a visitor
Help you create a brand identity
Even the 'brand recall' would be much higher.
Increase in targeted on-line traffic.
Better web site positioning.
Dominate in competition with your mirror sites.
Fast measurable ROI.
Increased and boosted product sales and online visibility.
Lower client acquisition costs.
Broaden web-marketing share.
Compete efficiently against larger competitors
Continuous Visibility
Make the most out of the best tool for advertising
The cheapest marketing tool even on the net

Major Free and paid Search Engines and Directories AES concentrate are:

SEO is worth it on a long-term basis as it reduces to marketing budget by 86%. In a very competitive market, such savings mean a lot and are much greater. Return on investment is indeed high and also contributes in gaining market share. SEO tries to optimize website and increase traffic, thus helping the people to reach the targeted audiences.

How to measure your benefits?
Once optimisation services have taken place, in tandem with an optimisation campaign or following the launch of a new site, some of our clients like to receive a more detailed indication of their site's overall performance in terms of Return on Investment (ROI), particularly if there are launch expenses to be justified or monetary targets to be met. We've found that site performance can be measured quite effectively via a combination of site statistical interpretation and search engine ranking reports.

By Technology : We provide you detailed monthly reports that include a range of statistics that will help you to understand the progress. Growth is visible with the traffic analysis and reports.

By Results : You can simply measure your ROI, by the number of business enquiries you get, through the site enquiry form. We will work to improve your customer conversion rate and you'll enjoy more sales and more profits from whatever traffic you get.

Not only attracting traffic is difficult, but also converting them to clients is the toughest part. Generally, and probably most often, converting visitors, means conversion to sales; but that isn't always the case. We can look at conversion as whatever constitutes eliciting the desired response on the part of site visitors.

We are privileged to inform that we are providing this service and have been successful in contributing to this success of our clients in their attempt to web enabled business. Some of the sites for which we have done search engine optimization are:

www.castingsindia.com
www.hariharalloy.com
www.gowthamhousing.com
www.skpcrossborder.com
www.hanshelaw.com
www.dreamdestinations.in
www.kodaiinternational.com
www.saravanadental.com
www.twinprogroup.net
www.cottony.net
www.visokaa.com
www.skpgroup.com
www.lotuseye.org
www.crmills.com
www.lace.in
www.kkid.org
www.mahalaxmitubes.com
www.pgsbe.ac.in
www.salestaxindia.com
www.paramountairways.com
www.astralconsultants.com
www.bannarimills.com
www.industrialsourcepoint.com

More on SEO portfolio

Know our process
Generating traffic is a difficult job. This can involve either online or off-line marketing efforts - and sometimes includes both. Often, our efforts to promote a site are confined to online marketing methods and activities exclusively, but for some sites both off-line and online marketing efforts can be involved and prove effective. A common myth is that submitting to all the websites will bring in a lot of traffic

Submitting the websites to the search engines is a very critical issue and has to be done very meticulously.

While optimizing the site, keywords play a major role. When your website appears in the returned matches, it is based on 5 key words,
Which keyword to user entered
Your web page keyword density for these keywords
Your web page key prominence (page location) for these keywords
Your link popularity - the number of other sites that link to your site
Your link and the keyword relevancy

We do the following as our SEO services:
Research your target keywords with the integration special tools
Prepare and submit HTML pages with HTML editors
Monitor your rankings with our Statistics analytic tools
Optimize your pages using the built-in expertise of our team
Analyze your results and continuous promotion

Why would you choose Advance Ecom Solutions?
Effective business practices in web promotion and proven scientific approach.
We adapt business views along with technical views that reduces the bounce rate of our client website.
We are at the cutting edge of search engine techniques and tactics.
Proven, quantifiable and measurable business results.
Effectuate, quality and client service with long term relationships with all our clients.
AES aspiration is to help you to be listed in all the major search engines for your targed business keywords.
We treat you like a business partner; our team takes your site as our business site. We enjoy when you get your customers with our support
Merely, We are masters and we deliver best organic results

Our SEO service is indeed provided at an affordable rate and in a uniquely optimized manner to handle the filtration done by the search engines. We welcome you to accept our offer and benefit from our services.

We have different set of packages to select and we can help you in selecting your package based your industry, online Competition and budget.

Call us to 0422 - 2447474 or Write to us to: post@aesasp.com for free analysis on your site and a detailed report on your site and competitor study with vital visitor statistics.

We look forward to contribute to your site promotion with our valuable service.

This is a Quarterly newsletter May-July 2006.
If you wish to unsubscribe from this newsletter simply reply to this mail with a subject "Remove".
What to create a newsletter like this for your services and send to your potential customers?
Just call us, for more details.