Essentials of website basic search engine optimization
Search engine optimization (SEO) expands and increases visibility of a website in search engine listings according to search optimized keyword phrases and link popularity.
Website Structure: Search engine algorithms focuses on site structure. Clean structure of the website with less coding in between site content can make a difference in your quality websites.
Ensure to avoid using HTML editors while designing the website as they generate excess coding. This confuses the spiders. Try to have your coding simple and easy for the spiders to find the content fresh and quality oriented.
Meta Tags:
Title Tag: A very important tag that helps us to use the targeted keyword in it. As the search engines display the title tag while displaying the result, one needs to make it clear and sensible.
Description Tag: One needs to ensure that the targeted keyword is present in this tag also as it has its own importance. It is used by the search engines to provide a short and sweet description of the web page being listed
Keywords Tag: It does not possess as much importance as the title tag and the description tag, but is of no less importance. One can enter anything into this tag for a safer side; include combination of your keyword phrases.
An example of the Title and Meta Tags used for a web development company (Eg Advance Ecom Solutions) offering web design development and Search engine Optimization in India:
<Title> Web Development India – Advance Ecom Solutions </Title>
<META name="description" content=" Advance Ecom Solutions is a Offshore web development company from India. We specialize in Website flash design, Website Graphic design, Website development and Search engine Optimization ">
<META name="keywords" content=" Website flash design, Website Graphic design, Website development, Search engine Optimization">
<META name="abstract" content=" Website design, Website development, Search engine Optimization">
<META name="key-phrases" content=" Website flash design, Website Graphic design, Website development, Search engine Optimization ">
<META name="topic" content=" Website flash design, Website Graphic design, Website development, Search engine Optimization">
<META name="subject" content=" Web development and Search engine Optimization Company">
<META name="classification" content=" Website design, Website development, Search engine Optimization">
<META name="distribution" content="global">
<Meta name="robots" content="index, follow">
<Meta name="language" content="en-gb">
<Meta name="rating" content="general">
<Meta name="audience" content="all">
<Meta name="revisit-after" content="7 days">
<Meta name="resource-type" content="web page">
<Meta name="doc-type" content="web page">
<Meta name="doc-class" content="published">
<Meta name="doc-rights" content="public domain">
<Metaname="author"content="AdvanceEcomSolutions, http://www.advanceecomesolutions.com">
Targeted keywords for your site can be found by using a very useful tool like Overture and Wordtracker.
Alt tags: Alt tags help the search engines to identify the subject matter of your images. For example when you place an alt tag called “Advance Ecom Solutions” for Company Logo, a surfer on your website will identify those words when his mouse moves over the image. It is indeed a good practice to use alt tags for the images. But do remember that some spiders shall place only the weight on those that are found within links.
H1 Tags: H1 tags around your keyword phrase is an added advantage. But never overdo it, Use the H1 tags only in those places where it actually belongs, i.e. usually as a header in the first line. This shall help you to create a good structure for your website that facilitates the spiders to crawl through. The website shall be ready for much more advanced optimization techniques that are to follow.
Reduce your table structure: A table less design is always suitable for the Search Engines. Bu this is not always possible. The most appropriate solution will be to have your website designed in such a manner that helps the search engines to easily and quickly get hold of the most important content.
Spiders visit the website from top to bottom and left to right following the rows and the columns. Henceforth it is preferable to have the most important content on the very first table cell. Even if you have the very first cell empty, need not worry. The spider shall go on to the next row or column and read the content till the footer of the page.
Style Sheets: CSS style sheets helps to reduce the excess coding. The CSS can be used in many ways – from a simple font to an advanced version of creating a table less design. It makes the java scripts more user friendly.
Content Optimization: Website should have content regarding the site and relevant title, Meta keywords and Meta description for google and other major search indexing.
Aim to build good content for your website like creative content, telling people information they don’t know and want to know and that makes it interesting to read
On deciding the core theme and content, start optimizing them for the search engines using the above techniques. Ensure that the sentences are keyword rich. Aim for at least 15 – 20% keyword density to avoid the risk of spamming which shall lead to penalization by the search engines.
The needs to be easy to read, short and simple with a natural flowing manner as the readers are on the lookout for simple solutions to their problems, they do not need complex things to make their problems more complicated.
Link Building and Popularity: Incoming links to your website informs the search engines the importance of your website. Your website needs to be relevant enough and important to be linked to another website.
Search engines are becoming smarter day by day and also value the link importance. Not all the links need to be equal. The value of the links shall be more if they are from quality and authority websites or from sites that have pages which are relevant to your website.
Link Popularity to your site can be found by using a very useful tool like Link Popularity Check from Marketleap.
How Long Does SEO Take?
One needs to be patient to get the right results. One cannot launch a site today and expect to reach the top position in the major search engine, Google tomorrow. If your presence in the net is over 2 years then it is possible to reach the top in a faster pace by slowly rebuilding your website.
SEO helps you to stay in power by building your website using the best content that are keyword rich, building quality incoming links and then allow things as it has to happen.
Possess a quality website design and long-term relation with a SEO company if you really value your site and the top position in some of the top search engines like Google or Yahoo or MSN.
With years of expertise in search engine optimization, we bring you the best of our SEO services which you might be interested in.
Some of the Essential SEO tools used for Basic Search Engine Optimization
Spider Simulation - See what the spider sees on your website.
Dead Link Checker - Doesn't crawl links within Frames or JavaScript.
Keyword Density Analyzer - Analyze density of keywords used in website.
Google Site Map Creation - Creates XML site map for Google.
Finding Perfect set of keywords - Gives exact set of keywords.
Delete Duplicate Keywords - Removes duplicate and repeated keywords.
Advanced
Robots.txt File Generator - Creates robots text file for search engines.
Keyword Difficulty
Checker - Shows how difficult to rank in first page for keyword
Rocket Rank - This will check
the top 20 of the following SE's.
Page Visit Finder - Find out how
many visits your site has.