ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>Newsletters Are Smart Online Marketing Tool - AES Technologies (India) Ltd.</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <style type="text/css"> body{font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:18px;} a{color:#ec6b21} </style> </head> <body bottommargin="0" topmargin="0"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="3%"> &nbsp; </td> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td valign="bottom" bgcolor="#FFFFFF"> <div style="float: left; width: 100%; order: 1px solid #ff00ff"> <div style="float: left; margin: 0px; width: 100%; padding: 30px 0px 0px 0px; height: 60px; background-color: #FFFFFF; order: 1px solid #00ff00;"> <div style="margin: 0px; float: right; padding: 34px 0px 0px 0px"> <strong><font style="font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> Issue: 4, October '07</font></strong></div> <a href="http://www.advanceecomsolutions.com" target="_blank"> <img src="http://www.advanceecomsolutions.com/newsletter/oct07/logo.gif" width="138" height="51" alt="AES Technologies (India) Pvt. Ltd." border="0"></a></div> <div style="float: left; width: 100%; height: 142px; background-color: #1a6fb5; vertical-align: text-bottom"> <h3 style="padding: 60px 0px 0px 20px"> <font face="Arial, Helvetica, sans-serif" size="6" color="#FFFFFF" style="line-height: 29px;"> Newsletters are Smart Online Marketing Tool<br> </font> </h3> </div> </div> </td> <td width="381" align="right" valign="bottom" bgcolor="#ffffff"> <img src="http://www.advanceecomsolutions.com/newsletter/oct07/globe.gif" width="381" height="178" alt="An ISO 9001:2000 company (Equivalent of SEI-CMM Level 3 company)" align="bottom"></td> </tr> </table> </td> <td width="3%"> &nbsp; </td> </tr> <tr> <td colspan="3" height="10"> </td> </tr> <tr> <td> &nbsp; </td> <td valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="312" valign="top"> <div style="float: left; width: 312px;"> <div style="float: left"> <div style="width: 154px; height: 103px; background-color: #e9e9e9; float: left;"> <img src="http://www.advanceecomsolutions.com/newsletter/oct07\nl1.jpg" width="154" height="103" border="0" alt="Click here to know about essentials of website basic search engine optimization"></div> <div style="width: 155px; height: 103px; background-color: #e9e9e9; float: right;"> <img src="http://www.advanceecomsolutions.com/newsletter/oct07\nl2.jpg" width="154" height="103" border="0" alt="Click here for Search engine optimization Service"></div> </div> <div style="margin: 0px;"> <img src="http://www.advanceecomsolutions.com/newsletter/splitter.gif"></div> <div style="float: left"> <div style="width: 154px; height: 103px; background-color: #e9e9e9; float: left;"> <img src="http://www.advanceecomsolutions.com/newsletter/oct07\nl3.jpg" width="154" height="103" border="0" alt="Click here to know what our SEO service involves"></div> <div style="width: 155px; height: 103px; background-color: #ffffff; float: right;"> &nbsp;</div> </div> </div> </td> <td valign="top"> <table width="99%" border="3" cellpadding="0" cellspacing="0" bordercolor="#e9e9e9" align="right"> <tr> <td height="190" valign="top" style="padding: 15px 10px 0px 15px; line-height: 15px;"> <h5 style="margin: 0px;"> <font face="Tahoma" size="+2" color="#ec6b21" style="font-weight: normal">Reflections</font></h5> <p style="padding: 5px 0px 0px 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> I hope everyone has enjoyed our past three issues of <b>"Reflections"</b>. As we continue to evolve, this month we have added yet another feather to our cap by becoming a member of NASSCOM (National Association of Software & Services Companies), this a significant milestone in our journey through progressive thinking. </p> <p style="padding: 0px 0px 0px 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> As always, we are committed to continuously improve with your valuable comments and feedback. Your suggestions and queries are our first priority !. </p> <p style="padding: 0px 0px 0px 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> Kind Regards,<br> <b>Ramesh .B<br> CEO</b></p> </td> </tr> </table> </td> </tr> </table> </td> <td> &nbsp; </td> </tr> <tr> <td colspan="3" height="10"> </td> </tr> <tr> <td> &nbsp; </td> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="64%" valign="top" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"> <img src="http://www.advanceecomsolutions.com/newsletter/sep07/org_line.gif" width="22" height="40" align="left"> <h6 style="padding: 5px 8px 0px 14px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="+1"><strong><em>NEWSLETTERS</em> are smart reach<br /> </strong></font> </h6> <p style="padding: 0px 10px 0px 158px;"> - <i>&quot;Newsletters create an interest in your organization and demonstrate the benefits of doing business with you.&quot;</i></p> <p style="padding: 0px 10px 0px 18px;">  A Newsletter is brief publication containing news and current events, usually geared towards a particular organization or group with common interests . It is a distributed publication send to the subscribers of the Newsletter through mail about a particular topic. Newspapers and leaflets are its types.</p> <p style="padding: 0px 10px 0px 18px;"> Newletters are usually published by clubs, churches, societies, associations, and businesses, especially companies for the purpose of creating an interest to its members and employees. But some newletters are money-motive which sells it directly to the subscribers. </p> <p style="padding: 0px 10px 0px 18px;"> <strong>How to design and develop content for Newsletter</strong></p> <p style="padding: 0px 10px 0px 18px;"> People who start publishing a newsletter often ask how design should be and what should be the content of a newsletter. Here again we keep our target audience in mind, accordingly we design and develop our content.</p> <p style="padding: 0px 10px 0px 18px;"> The frequently asked question by many readers is that  what is the source to get the newsletter content? Most of the contents can be of the writer s own idea or the stuffs got from other writers or sources. Another source of getting the content is to read other newsletters that are similar or of the target market. </p> <p style="padding: 0px 10px 0px 18px;"> If the content of a particular article or newsletter is adequate, the author of the newsletter editor or article can be contacted and asked to use it before including it in the company s newsletter. This helps in mere future for the author to probably send you his future articles that are appropriate for your newsletter. </p> <p style="padding: 0px 10px 0px 18px;"> <strong>What all a newsletter should have?</strong></p> <ul> <li>Special dates for the month</li> <li>Helpful links and tips </li> <li>Crossword or word search puzzles</li> <li>Testimonials</li> <li>Profiles of your clients or contacts</li> <li>Book reviews</li> <li>Upcoming events in your industry</li> <li>Information about what your business offers</li> <li>Portfolio</li> </ul> <p style="padding: 0px 10px 0px 18px;"> <strong>Promoting your newsletter</strong></p> <p style="padding: 0px 10px 0px 18px;"> The step of success of your newsletter is promotion. The below will give a brief overview or idea of newsletter promotion:</p> <ul> <li>Include the newsletter on your website and have a sign up email address form for your visitors. </li> <li>Put a link to your newsletter in the signature lines you use in your emails. </li> <li>If you write articles, add a short description about your newsletter in the contact information. </li> <li>Add a button in your website suggesting, &ldquo;send this page to your friend&rdquo; so that the newsletter content may reach a huge amount of people. </li> <li>Intimate the visitors that the current issue of your newsletter is available on any email discussion lists and signing up will help you to receive it automatically. </li> <li>Exchange ads or information with other newsletter publishers. </li> <li>Be sure to submit your newsletter to various submission sites.</li> <li>Newsletter showcases your business, builds credibility as an expert in your field, and stay in touch with your contacts. </li> </ul> <p style="padding: 0px 10px 0px 18px;"> <strong>Benefits of e-newsletters</strong></p> <ul> <li>It&rsquo;s potentially more interactive where corrections and content can be given to the editor. </li> <li>Users can connect directly with the resources in the newsletter via hyperlinks and email links. </li> <li>We can copy and paste the details in the newsletter into our preferred word processor or text editor for future enhancement. </li> <li>A hardcopy printout can be taken at any required time. </li> <li>Library updates, event calendars, and new web resources are the few items that will be featured in each newsletter. </li> <li>It serves promotion purpose and delivers different opinions. </li> </ul> <p style="padding: 0px 10px 0px 18px;"> <strong>Suggestions</strong></p> <ul> <li>Get Your newsletter designed with professionals</li> <li>Get articles about newsletters from<strong> </strong>marketing-seek.com, ezinearticles.com, web-source.net, authorconnection.com.</li> <li>Before writing the newsletter get to know about the likes and dis-likes of the readers.</li> <li>Get feedback from the subscribers so that it will helps you in promotion.</li> <li>Include advertisements according to the need and don&rsquo;t over-dump it. </li> </ul> </td> <td valign="top" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"> <table width="100%" border="3" cellpadding="0" cellspacing="0" bordercolor="#e9e9e9" tyle="padding:8px;"> <tr> <td valign="top" height="200"> <h6 style="padding: 8px 8px 14px 14px; margin: 0px;"> <font style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #1a6fb5;"> Get your own Newsletter Design and Application</font></h6> <p style="padding: 8px 8px 14px 14px; margin: 0px; font-size: 12px;"> AES Technologies (India) Pvt. Ltd designs and develops your newsletter keeping your strategic audiences in mind. A newletter must be sustainable and begin with good basics and build on solid ground. An email newsletter campaign is a cost effective marketing alternative. <strong>No printing costs. No sorting by zip code to save a few dollars. No postage costs.</strong></p> <p style="padding: 8px 8px 14px 14px; margin: 0px; font-size: 12px;"> AES design a stylish email newsletter for you. After it 's broadcast to the folks on your mailing list we'll tell you exactly how many people received your message, how many looked at it and which parts of your message they found particularly interesting.</p> <p style="padding: 8px 8px 14px 14px; margin: 0px; font-size: 12px;"> AES can provide detailed campaign click-through data for each broadcast. Reports include delivered, bounced, opened, clicked links and opt-outs.</p> <p style="padding: 8px 8px 0px 14px; margin: 0px; font-size: 12px;"> Our eNewsletter package includes <ul style="font-size: 12px;"> <li>Design of two different stylish newsletter</li> <li>We'll build up to two sets of html newsletters per month with your provided content</li> <li>You can also send your own enewsletter by your backend support. please look at the screen shots below</li> </ul> <center> <img src="http://www.advanceecomsolutions.com/newsletter/oct07/newsletter_screenshots.jpg" width="382" height="181"></center> <hr style="height: 1px; background-color: #e9e9e9; margin: 0px; border: none; margin: 0px;"> <h6 style="padding: 8px 8px 14px 14px; margin: 0px;"> <font style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; color: #1a6fb5;"> Resources on Web Design, Development and SEO </font> </h6> <p style="padding: 8px 8px 0px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> <strong>Developing web applications using Ruby on Rails frame work</strong></p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> The article teaches you step by step web applications development using Ruby on Rails frame work, setting up the environment and advantages of Ruby on Rails. </p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> <strong>Essentials of website basic search engine optimization</strong></p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> Search engine optimization (SEO) expands and increases visibility of a website in search engines listings according to search optimised keyword phrases and link popularity.Search engine algorithms focuses on site structure. Clean structure of the website with less coding in between site content can make a difference in your quality websites. </p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> <strong>Reading XML Using PHP</strong></p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> The article explains about reading the XML content through a PHP page. As we know, that various sites now a days provide useful information for usage in the form of a RSS feed.</p> <p style="padding: 8px 8px 6px 14px; margin: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"> More Resources <a href="http://www.advanceecomsolutions.com/resources/articles.asp"> click here</a> </p> <hr style="height: 1px; background-color: #e9e9e9; margin: 0px; border: none; margin: 0px;"> <h6 style="padding: 8px 8px 14px 14px; margin: 0px;"> <font style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; color: #1a6fb5;"> Our Client's Success</font></h6> <ul type="disc"> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/website_development_portfolio.asp">Design Portfolio</a></li> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/seo_portfolio.asp">SEO Portfolio</a></li> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/spam_mail_guard_portfolio.asp">Spam Mail Guard Portfolio</a></li> </ul> <hr style="height: 1px; background-color: #e9e9e9; margin: 0px; border: none; margin: 0px;"> <h6 style="padding: 8px 8px 14px 14px; margin: 0px;"> <font style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; color: #1a6fb5;"> Newsletter Archives</font></h6> <ul type="disc"> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/newsletter_archives/sep07/newsletter.html"> Sep 2007</a></li> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/newsletter_archives/Aug07/newsletter.html"> Aug 2007</a></li> <li><a style="color: #ec6b21; font-family: Arial, Helvetica, sans-serif; font-size: 12px;" href="http://www.advanceecomsolutions.com/newsletter_archives/july07/newsletter.html"> July 2007</a></li> </ul> </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr> <td colspan="3"> &nbsp; </td> </tr> <tr> <td> &nbsp; </td> <td bgcolor="#1a6fb5"> <table width="96%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#1a6fb5" colspan="2"> <p style="padding: 15px 0px 0px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF"><b>You can contact us by</b></font><br> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF"><a href="mailto:ecom@aesasp.com"> <font color="#FFFFFF">ecom@aesasp.com</font></a></font></p> <p style="padding: 5px 0px 0px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF"><a href="http://www.advanceecomsolutions.com" target="_blank"><font color="#FFFFFF">www.advanceecomsolutions.com</font></a></font></p> <p style="padding: 5px 0px 0px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF">(91) 422 - 2447474 / 5536488 / 3043435<br> VOIP: 1 - (919) - 342 - 5663</font></p> </td> </tr> <tr> <td width="50%"> <p style="padding: 25px 0px 15px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF">100, Sree Lakshmi Towers,<br> Mettupalayam Road, Coimbatore - 641043.<br> Tamilnadu. INDIA</font></p> </td> <td width="50%" valign="bottom"> <p align="right" style="padding: 0px 0px 0px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF"><a href="http://www.advanceecomsolutions.com/services/default.asp" target="_blank"><font color="#FFFFFF">Our Services</font></a> &nbsp;|&nbsp; <a href="http://www.advanceecomsolutions.com/seo_portfolio.asp" target="_blank"><font color="#FFFFFF">SEO Portfolio</font></a> &nbsp;|&nbsp; <a href="http://www.advanceecomsolutions.com/resources/articles.asp" target="_blank"><font color="#FFFFFF">Articles</font></a> &nbsp;|&nbsp; <a href="http://www.advanceecomsolutions.com/unsubscribe_confirm.asp"> <font color="#FFFFFF">Unsubscribe</font></a></font></p> <p align="right" style="padding: 15px 0px 15px 0px; margin: 0px;"> <font face="Arial, Helvetica, sans-serif" size="-1" color="#FFFFFF">&copy; 2007 AES Technologies (India) Pvt. Ltd.</font></p> </td> </tr> </table> </td> <td> &nbsp; </td> </tr> </table> </body> </html>